Travel photographer Erika Hobart always felt intrigued by the city’s nostalgic and yet contemporary allure. So much so that in 2020, and after many visits, she decided to make it her home, and to feel inspired by it in her day-to-day. “Whenever I go out in Marrakech, I come across something that makes me want to grab my camera,” she enthuses. A natural raconteur with an eye for detail and a zest for life, the trained journalist’s career evolved from reporting to photography in 2019 when she devoted herself to it fully. “My mantra in both my personal and work life is to be adventurous, curious, and kind, which gives my photography a warm and intimate feel to it.”

“I've lived a fairly nomadic life since childhood,” she says about relocating from London, where she resided before; Erika’s roots are Japanese and American. She praises Morocco’s second-largest city for its warm culture and community: “Moroccan people are incredibly friendly and hospitable; they're always willing to sit down over a cup of mint tea and chat.” They’re also incredibly artistic. Local artisanship is not only flourishing, it heavily relies on original practices rather than machinery and technology. Think of any object, and you’ll be likely to find someone who can craft it for you. “There's so much warmth, creativity, and resourcefulness here. It feels like anything is possible,” Erika says.